Get recommended by AI search.
When someone asks ChatGPT, Gemini or Google’s AI Mode who to use, the answer names a handful of businesses. Generative engine optimisation (GEO) is the work that makes yours one of them.
The way people search is changing. Again.
For twenty years, getting found meant ranking on Google. That still matters enormously. But more and more people now ask an AI assistant instead of scrolling a page of links, and the assistant answers with a short list of names. If your business is not in that list, you are invisible to a growing share of buyers.
GEO is the practice of making your business easy for those tools to find, understand and trust. It is not a replacement for SEO. It is the next layer on top of it, and it starts with the same foundations: a site search engines can read, and facts about you that match everywhere they appear.
We started with ourselves. In October 2026 we asked six AI tools 37 questions that buyers ask, 222 answers in total. They knew us by name, but named us in only 8 of the 192 answers where the question did not use our name. That baseline, and what we are doing about it, is published in full.
What the work covers.
Everything below is part of the work, not an upsell.
A baseline you can trust
The questions your buyers really ask, put to ChatGPT, Claude, Perplexity and Gemini three times each, with the marking checked by a person.
The same facts everywhere
Your name, address, phone and description made consistent on your site, Business Profile, Companies House, social profiles and directories.
Pages that answer the exact question
Service, sector, town and problem pages written so an AI tool can lift a clear, accurate answer about you.
Proof from other websites
Reviews, directory profiles and roundups that AI tools trust more than anything you say about yourself.
Structured data and access
Markup that matches the visible page, and crawlers allowed in through robots.txt and your hosting set up.
A re test at 90 days
The same questions asked again, so you can see what changed rather than take our word for it.
Is this right for you?
Businesses whose customers research before they buy, and professional services firms whose buyers ask for recommendations. If you want to know whether AI tools are sending work to you or to your competitors, start with the free check.
PRICE
Free check, or a full audit for £395. Fixed quotes before any work starts. See pricing
What you can expect
- Named in AI answers for the questions that bring you work
- Accurate facts about your business wherever AI tools look
- Fewer answers recommending your competitors instead
- Evidence of what moved, question by question
- Foundations that help on Google too
How it works
A clear path from first call to results, with no drawn out onboarding.
Check
A free check across four AI tools, or the full audit across six with 25 questions written for your business.
Fix the facts
We correct the details AI tools pick up about you, starting with the sources they actually used.
Build what is missing
The pages, listings and proof the audit shows you need, in order of impact.
Re test
At 90 days we ask the same questions again and show you the before and after.
Common questions
What is GEO?
Generative engine optimisation is making your business visible in AI answer tools like ChatGPT, Perplexity, Gemini and Google AI Mode, the way SEO makes you visible on Google. Read our guide.
Do I need an llms.txt file or special markup?
Not to appear in Google’s AI features. Google says there are no extra requirements and no special schema to add. We focus on what the AI tools in our tests actually used: clear pages, consistent facts, a complete Business Profile and proof from other websites.
How much does it cost?
The AI visibility check is free, once per business every 30 days. The full AI Search Visibility Audit is £395. Ongoing AI search work is part of our SEO plans, from £150 a month.
Can you guarantee ChatGPT will recommend me?
No. AI answers change between runs and nobody controls them. What we can do is measure honestly, fix what the evidence points to, and re test on the same questions.
Find out what AI says about you.
Tell us what you need and where things fall short today. You’ll get a clear, tailored quote, with no obligation and no jargon.
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